Issue 71 - Pitch or No Pitch

This issue explores one of the most talked-about questions in the creative industry: Should creatives pitch for work?

There’s no simple answer. Some see pitching as a valuable way to build relationships, showcase ideas, and win meaningful projects. Others believe it often leads to unpaid work that undervalues creative thinking and expertise. Through the perspectives of freelancers, studios, agencies, and clients, this issue explores when pitching makes sense, when it doesn’t, and what a fair pitching process should look like.

We also look at the realities of winning and losing pitches, the ethics behind speculative work, possible alternatives, and how creatives can protect both their time and the value of their work.

Link to the issue: https://bit.ly/4wWb1Fl